THEMES

Explore the conference themes below! Gain key insights into how the country’s most successful small and mid-sized businesses are leveraging traditional as well as newer marketing channels to maximize ROAS, increase conversions, and acquire new customers.

Expect focused 15-minute sessions mixed with 30-minute panel discussions from executives and division heads who are successfully leading the SMB marketing revolution. Hear topics including…

CONTENT MARKETING

Your customers are your greatest asset, and your content will be your sidekick for that. When you market your content the right way, it positively impacts your customers. Topics will include:

  • Storytelling & Quality Content
  • User-Generated Content
  • Personalized Content
  • Creating Webinars and Events
  • Utilizing Video & Live Streaming
  • And More
Content Marketing
Customer Experience

Don’t miss your opportunity to learn how CX pros are increasing retention and engagement. Topics include:

  • Customer Retention & Engagement
  • Customer Journey Mapping
  • Cross-Selling and Up-Selling
  • And More
Customer Experience
EMAIL MARKETING

Email marketing is far from dead. Don’t miss the opportunity to hear how Marketing pros are bringing in meaningful results and revenue to their businesses through email marketing. Topics include:

  • Email Marketing Automation and Tools
  • Best Practices with Drip Campaigns
  • Creating the Best Subject Lines
  • Interactive Emails
  • And More
Email Marketing
Marketing Data & Analytics

Learn cutting-edge strategies for collecting & growing your business using customer data. Topics include:

  • Real-Time Marketing Analytics
  • Dashboards
  • Predictive Analytics & AI
  • Customer Data Platforms (CDPs)
  • And More
Marketing Data & Analytics
SEARCH MARKETING

In this theme we will cover the various ways that people search, and help you create content that provides the answers they are looking for, so your company can benefit. Topics in this theme include:

  • Boosting SEO
  • Finding the Right Keywords
  • Writing Google Ads that Work
  • And More
Search Marketing
SOCIAL MEDIA MARKETING

Hear how top SMB marketers are leveraging their social channels to drive conversions. Topics include:

  • Growing Organically
  • Ad Content Creation Strategies
  • Maximizing Ad Spend
  • Location Based Marketing / Local Targeting
  • Paid & Programmatic Ad Campaigns
  • Influencer Marketing
  • And More
Social Media Marketing